Reaching Blue-Collars Through Facebook

Aperçu

Omnia and Sara aimed at using social media, mainly the Facebook page of the NEP, to reach out to more blue collars, it aimed at creating targeted Facebook Ads campaigns that has an attractive and useful content, target influencers and relevant Facebook pages to post NEP's vacancies, create an auto reply system for the messages on the page, in addition to increasing the responsiveness of the page.

The Challenge: 

The Solution was a response to the "Reach More Blue-Collars Challenge". 

The solvers worked on the sustainability of the impact they achieved via giving working closely with the NEP's team. Moreover, the solvers provided the NEP's team with the needed capacity building materials for them to work based on the newly established advertisement campaigns This solution was implemented as a part of the "CrowdSolving for Employment Solution" done in collaboration with the LMAP's of GIZ.

The Team:

Omnia Abdelhakim Salem is a 21 years old senior Economic student at Faculty of Economics and Political Science Cairo university. She was a delegate at the Model of the Organization of Islamic Cooperation (MOIC) in 2015, she also worked in marketing and media at EBSM in 2015, as well as in fundraiser at STP 2017

Sara Abbas is an Economics and Social Science Computing student at Cairo University. in 2017, she worked, with her teammate, with the National Employment Pact as a part of their solution to the "Reaching more blue collars" challenge. their solution was trying to find the several ways to reach blue collars via social media. In 2013 she received a certification from Adobe as a graphic designer and worked for as a graphic designer.